The word "vidēre" comes from the ancient Latin language. Translated to English, it means in essence "to see" or "to perceive" with the eyes. However, we believe its meaning extends beyond the basic. In a philosophical context, "vidēre" embodies the idea of perceiving truth and acquiring knowledge through observation. The word speaks to the profound capacity of human perception and the ability to comprehend the world with clarity and depth. Its meaning resonates well with those of "insight" and "wisdom."
At Vidēre Labs, we are a team of data nerds who believe that data-driven decisions are crucial to building better societies, improving quality of life for people around the world, and the betterment of humanity. We are on a mission to empower producers, researchers, planners, designers, and others with observation- and data-based clarity and insights to further impactful decision making. We aim to enable our customers to see patterns and information that they otherwise wouldn't. To that end, we are building a vertically-integrated hardware and software geospatial data collection, visualization, and analytics platform that places an emphasis on modern user interfaces and experiences.
Because we believe so strongly in the benefits of empirical truth discovered through data, we have adopted “truth through data” as our motto.